Website design and development for a startup personal loan business.
My Role:
UI/UX Design, Visual Design, Front-End Development
Avio Credit is a start up personal loan company that will have the ability to raise their customers credit scores by reporting on time payments to the credit bureaus. They need to clearly communicate this to potential customers.
My team designed and evelped a website around a theme focused on achieving greater heights through personal development. The intention was to give the user a feeling that they were about to conquer their credit score issues, which might seem monumental but in fact were possible to defeat.
The brand colors were chosen to represent a new financial concept that will be helpful to consumers. A shade of green was chosen to envoke the sense of a fresh new concept. A bright pop of orange was chosen to represent friendliness and sociability while standing out on the pages.
The triangle shape was chosen to reinforce the tag line "Climb Higher" by resembling a mountain range
An emphasis was placed on simplifying the most important information in order to present easy to digest content.
One of the biggest challenges faced when designing the loan application was the amount of loan documents that needed to be reviewed and "signed". I solved this problem by designing a cascading layout where each document opened upon the completion of the previous document.
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